Juicy Couture Viva La Juicy Noir immerse yourself in the world of Juicy, where everything is glossy, soft, playful and it all smells absolutely amazing. Let the fragrance collection by Juicy Couture add the finishing element, Whether you love light and fruity, intoxicatingly rich and earthy or delicately floral scents, you’ll find just the fragrance you need from Juicy Couture.